Jacksons Expands Official Trading Card Promotion with Boise State AthleticsFeb 24, 2023
Partnership ensures every Bronco student-athlete will have the opportunity to participate
BOISE, Idaho – Following the success of last fall’s Boise State football team trading card set, Jacksons
Food Stores (Jacksons) and Boise State Athletics announce another first-of-its-kind program. Jacksons
and Bronco Sports Properties reached a multi-year sponsorship agreement that will create
limited-edition trading cards featuring every Boise State Athletics team and create an opportunity for
every Boise State student-athlete to be depicted on a card.
Jacksons will release the next set the week of February 27, while the 2023-24 academic year will see a
full series of three sets released. The deal will make Boise State the first school in the country to have
every sport represented in a trading card series since the advent of Name, Image and Likeness (NIL) in
"We were thrilled with Bronco Nation’s overwhelming response to secure the football team trading card
sets and support our student-athletes” said Cory Jackson, President of Jacksons Food Stores. “We are
proud to expand on this partnership with Boise State Athletics to provide more opportunity for athletes
The upcoming set includes two unique cards of each men’s and women’s basketball student-athletes
and one each from gymnastics and spirit squad, plus sequentially numbered autograph cards of six
select student-athletes. Each 15-card pack will retail for $12.99 and is guaranteed to include at least
three cards from men’s basketball, women’s basketball and gymnastics; and two spirit squad cards.
Jacksons will be the exclusive retailer, with packs available at 104 stores in the Treasure Valley
One out of every 10 packs will include an autographed card from a high-profile student-athlete.
Autographed cards for the upcoming set include Tyson Degenhart, Marcus Shaver Jr. and Naje Smith
from men’s basketball; Abby Muse and Mary Kay Naro from women’s basketball; and Adriana Popp
The three-set series for the 2023-24 academic year will include every Boise State sport program. The
sets will be divided seasonally, with releases in the fall, winter and spring.
"We could not be more excited to build on this partnership to include both men's and women's sport
programs," said Jeramiah Dickey, Boise State Director of Athletics. "Our student-athletes work hard
and we are proud to be able to recognize all of them with a community partner like Jacksons. Name,
image and likeness continues to be a priority for our department and we are grateful to Bronco Nation
for stepping up and supporting these endeavors."
The partnership is made possible by Boise State's nationally-recognized NIL program, designed to
provide value to every eligible student-athlete, no matter their individual approach to NIL opportunities,
as well as the athletic department's longtime multimedia rightsholder, Bronco Sports Properties, which
manages all sponsorships.
"I'm super excited to be a part of this opportunity,” said Degenhart. “I've always collected trading cards,
and to have my own is something I'm extremely grateful for."
“It’s a really cool opportunity to be able to have our own trading cards,” Muse said. “I never would have
thought this was something that was possible when I ended up coming to Boise State. It's an awesome
way to connect our program to the community.”
Each trading card set is officially licensed, professionally designed, printed and packaged by locally
owned and operated vendor, ONIT Marketing.
About Jacksons Food Stores
Since John D. Jackson founded Jacksons in 1975 as a single service station, the family-owned company has
grown to be a nationally recognized chain of 300+ company-operated convenience stores in Idaho, Nevada,
Oregon, Washington, Arizona, California, and Utah under the Jacksons Food Stores and ExtraMile by Jacksons
Convenience Store brands.
About Bronco Sports Properties
Bronco Sports Properties is LEARFIELD's locally based team solely dedicated to Boise State Athletics. The team
works alongside the athletics department on all aspects of the comprehensive multimedia rights agreement
including the corporate partner platform. LEARFIELD is a media, data and technology services leader in
intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an
omnichannel platform with innovative content and commerce solutions. In addition to multimedia rights,
LEARFIELD works with Boise State through its CLC and SIDEARM Sports businesses.